April 24, 2007

Morongo launches ad blitz

TV spot released on Indian gaming dealsThe Together Coalition of the Morongo Band of Mission Indians on Monday released a new television ad to promote ratification of amended tribal gaming compacts in California.

The “seven-figure” TV buy, packaged in 30-second and 60-second spots, is slated to air across the state over the next several weeks. It will be carried in traditional and Spanish media networks.

The ads, described as “straight-forward" approaches, will focus on the benefits of amended tribal gaming compacts in the state.

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