N.M. marketer of the year

Ad campaign pays off

Santa Ana Star Casino wins Marketer of the YearThe Santa Ana Star Casino, a tribal enterprise of the Santa Ana Pueblo, is the first New Mexico casino to win the coveted Marketer of the Year award for 2007 given by the New Mexico chapter of the American Marketing Association.

The casino won in the Integrated Marketing Campaign category for its "This is MY Casino" marketing campaign.

"As the first casino in New Mexico to receive this honor, Santa Ana Star Casino is thrilled to be named a Marketer of the Year award for 2007," said Scott Eldredge, director of marketing for Santa Ana Star Casino, in a press release. "This is an incredible honor for the casino because we truly work to make Santa Ana Star Casino 'YOUR Casino' by developing and incorporating many of the promotions and programs requested by our guests."Comment:  For more on the subject, see The Facts About Indian Gaming.