June 10, 2009

Happy Meal with Custer doll

Custer Rides Again in McDonald's Happy Meal DuBray says, "I went through the drive thru at McDonalds on East North Street to get a Happy Meal for my five-year-old son. I got home and my brother opened the meal and found the Custer doll." She said he then asked her to come and look at what he found. To her shock it was Custer toy. Her son wanted the toy and she told him, "No. that's a bad toy." She said that her 10 year old daughter did not understand why the toy was bad. She and her mother, Betty Handley, then gave the girl a history lesson "My daughter was not taught about this in school. What are they teaching our children?" she asked.

DuBray, visibly upset by this experience, said, "I think it's insulting. It's like handing out KKK dolls in the south where there are a lot of Blacks."

Belva Morrison, Indian Child Welfare Specialist for the Lakota Law Project, said that DuBray told her about the doll incident this morning. Morrison said, "It is insensitive for local merchants to hand out these dolls where there is a large Indian population. They should have thought twice about promoting these figurines. I don't believe we're overacting. I think we are not tolerating things like this anymore. They're targeting young kids whose minds are easily impressed."
Comment:  For more examples of the chain's prejudice against Indians, see

"McIndian" Night
Pin features Ronald McDonald as a chief in a headdress
McDonald's says Native children don't need scholarships

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