Foxwoods logo on Liberty jerseys

Foxwoods Casino to Have Logo on Jerseys of WNBA's N.Y. Liberty

By Erik MatuszewskiFoxwoods Resort Casino reached a multiyear agreement with the New York Liberty, becoming the first casino to have branding on the jerseys for a U.S. professional sports team.

Mashantucket, Connecticut-based Foxwoods, North America's largest resort casino, will have its name and logo appear on the front of the Liberty's home and road shirts. The Women's National Basketball Association team will debut its new uniforms in two days during a game against the Connecticut Sun.

"This is an organization we're proud to be associated with," Scott O'Neil, president of Madison Square Garden Sports, said in a telephone interview. "The Foxwoods executives came to us and said, 'We're looking for somewhere to put a stake in the ground and alert those entertainment seekers in New York that we are here, we have a presence and we'd like you to come visit in southeastern Connecticut."Comment:  I've heard of logos on things like shoes and warm-up jackets. But on the official team uniforms? That seems like a first to me.

For more on the casino, see Foxwoods Joke on David Letterman and Foxwoods iPhone App. For more on the subject in general, see The Facts About Indian Gaming.