With the advent of home video players, many theatrical feature films that were rarely shown on network television are now readily available on tape and DVD. This too is a double-edged sword: some of the more controversial Disney films, for example, long the subject of debate due to questionable depictions of racial/ethnic groups, are readily available for rental or purchase; this reintroduces films to new young audiences who otherwise might not see them. In other words, this new availability gives these films an opportunity to reestablish the White-dominated ideology of racial superiority over nonwhite peoples, all while under the seemingly benign Disney banner.
Disney, that most family-friendly of entertainment conglomerates, has not, as suggested above, emerged unscathed from charges of being racially intolerant. A glance back to early Disney features will find several instances of negatively racialized characterizations. Oft-discussed examples include 1941's Dumbo (where rowdy crows flit around the title character and talk a very Black-derived jive chatter) to later features like Peter Pan (1953), where a low point is a musical number called "What Makes the Red Man Red," whose pidgin-English lyrics go:
Once the Injun didn't know
All the things that he know now
But the Injun he sure learn a lot
And it's all from asking "How"
What made the red man red
Let's go back a million years
To the very first Indian Prince
He kiss a maid and start to blush
And we've all been blushin' since