Quebec potato chip company says loincloth-clad mascot is 'retro,' not racist
“You're just perpetuating racial stereotypes. You're just continuing to mock us by doing things like this.”
Beljaars said other members of the province's aboriginal community have contacted the company about the campaign, asking for the logo to be removed.
In response, Krispy Kernels released a statement saying the packaging is a nod to the founder of the potato chip, who was native.
The company said the caricature on the package is a return to the company's roots, and is not meant to be mocking.
A myth debunked: No, “yum yum” is not the Algonquin word for “potato”
By Don Macpherson
Really? The familiar expression “yum, yum” also happens to be the Algonquin word for “potato?”
That sounded too good to be true. So, doing my duty as a journalist to, er, dig up the truth about the “yum yum,” I sent an email to the Algonquin Anishinabeg Nation Tribal Council, which comprises Quebec’s seven Algonquin communities.
“That’s a good one,” replied Norm Odjick, the Algonquin council’s director-general. “I’ve never heard of ‘yum yum’ as the word for potato in Algonquin. For us it’s ‘padak’ for ‘potato,’ and ‘padakan’ for ‘potatoes.’ Another word that can be used is ‘opinig.’
“Thanks for your email. I needed a laugh today.”
It's a racist nod to the founder that looks nothing like the founder.
It's not meant to be mocking, but it's mocking anyway. It portrays real people as childish cartoon characters.
The claim that "Yum Yum" is an Algonquin word is false. Is the founder's aboriginal heritage also false?
Does the company have any other defenses for this insulting move? Because we haven't heard a legitimate one yet.
For more on the subject, see Yum Yum Revives "Little Indian."
Below: "The original Yum Yum mascot was introduced in 1959 when the potato chip company was founded." (Krispy Kernels)
A Native boy who looks like a chipmunk or a beaver? And that isn't a complete mockery of Native people? Yeah, right.