Here's the scoop:
Some find new Johnny Depp commercial a little confusing
By Dallas Franklin
Dior’s new spot for its cologne “Sauvage,” features Johnny Depp leaving a city in a vintage car.
“I gotta get out of here,” he says.
After seeing a buffalo out in the middle of nowhere, Depp pulls over and starts walking through the desert.
“What am I looking for?” he asks.
Then, he digs a hole in the desert and takes off all his accessories.
“It’s something I can’t see,” he says. “I can feel it.”
He ends the commercial saying, “It’s magic…Sauvage.”
Johnny Depp For Dior Sauvage Commercial Doesn't Skimp On Drama Or Eyeliner—VIDEO
By Renata Certo-Ware
There were a lot of distinctly Depp-ian elements at play here—eyeliner and rows of hoop earrings a la Jack Sparrow, an electric guitar solo evocative of his Viper Room days, and that goatee-and-purple-shades look that's been more or less omnipresent since right around the time Blow came out. Even the appearance of animals like a buffalo, a wolf, and a hawk seem to be referential of Depp's claims to Native American ancestry. Most striking, perhaps, are the undeniable Fear and Loathing in Las Vegas vibes, from the sleek classic car making a lone desert crossing to the slightly hallucinogenic animal cameos.
The commercial's message is clear: Depp = Indians = savages = people unconnected to civilization. Since today's Indians are lawyers and doctors, this is false and stereotypical.
Depp the "star" presumably approved the commercial's plot and theme. This is more evidence that he knows little or nothing about real Indians. And doesn't care to alleviate his ignorance.
Everything he says and does indicates he thinks of Indians as nothing but clichés. You know...the noble warrior, the wise elder, the trickster. Much like his portrayal of Tonto, his stereotypical thinking comes straight from the era of Sacheen Littlefeather and the crying Indian.
For more on Johnny Depp, see Johnny Depp, White Man and Depp's Other Native Movies.