More on Native tourism

From the Ventura County Star:

Survey finds interest in tribal land visitsA survey that has surprised the state's tourism officials indicates that although American Indian casinos draw a fair share of customers, the real travel jackpot is the wealth of tribal culture.

As a result, Arizona's Office of Tourism is working with tribes statewide to devise an ad campaign to take advantage of an increased interest in Indian culture.

"There is a keen curiosity in what Native American culture is like," said Jacki Mieler, director of media relations and communications for the tourism Office. "People are willing to take the time to explore. We need to connect with that audience to increase tourism."