By Matthew Meadow
This video goes far beyond the already tired argument concerning war bonnets at music festivals. People, we presume, are now aware that it’s wrong–they just do it anyway to remain “fashionable,” and that’s a completely separate issue. The issue in this video is the actual depiction of Native American cultural practices, rather than attire.
The video depicts women carrying a totem pole (not the raving kind) on the beach, while enacting war cries and wearing face paint. That doesn’t even begin to describe the racist stage decorations within Pacha itself, or the dressed up women hanging from adorned horseshoes wearing pasties.
David Guetta Subjected a Live Horse to His Native American Themed Club Party
Natives and their allies quickly responded:
F*** Me I'm Famous videos receive backlash from indigenous community
Spanish nightclub being called out for racist images of First Nations women
By Kim Wheeler
Videos that were released on July 1 to promote the F*** Me I'm Famous DJ shows featuring David Guetta at the Pacha nightclub in Ibiza, Spain, are being criticized for their racist and stereotypical images of indigenous women.
The scantily clad women in the video are shown wearing headdresses, face paint and other indigenous-inspired designs while doing "war whoops."
Ojibwe hip-hop artist Cody Coyote has started his own Facebook page called End F*** Me I'm Famous.
"I started the group because after seeing the images and videos posted on their page, I felt offended," Coyote said in an interview.
"For this kind of stuff to exist, it makes me absolutely sick to my stomach, and it frustrates me knowing that some people think it's OK to do this kind of thing."
This Ibiza Nightclub's Native American Theme Parties May Be Worst We've Ever Seen
David Guetta is the headliner of "F**k Me I'm Famous," a summer-long series of parties at the Ibiza club Pacha that are using a Native American theme that incorporates face-painted models in buckskin bikinis and headdresses (often called "warbonnets") and male models in similar outfits. Props hanging on the walls in Pacha include huge dreamcatchers and a pearl-handled revolver; in a photo shoot conducted on a beach, faux-Native models planted a mock totem pole in the sand to the sound of war whoops.
As if this mockery of Native culture wasn't enough, Guetta and Pacha have outraged animal activists as well with one stunt that was posted to YouTube (scroll to the bottom of this article to see it). During a loud, chaotic dance-music set, a faux-Native model rides a real horse out onto the stage, subjecting the animal to a noise level that many humans would deem painful.
For those unfamiliar with dance music: Guetta is one of the most famous DJs in the world. Wikipedia states that he has sold over 9 million albums and 30 million singles worldwide. Billboard magazine named his 2009 single "When Love Takes Over," made with Kelly Rowland of Destiny's Child, the greatest dance-pop collaboration of all time.
Reaction to these antics has been intense. On the YouTube page hosting the video and the "F**k me I'm Famous" Facebook photo galleries hosting the dozens of photos, Natives and other concerned parties are calling the DJ and nightclub out as racist and condemning the smiling participants as idiots. Here's one choice response:
F*** Me I'm Famous? More like F*** Me I'm Racist and Misogynist!!!! DJ culturally appropriates sacred regalia and objects and organises an event which will be little more than a huge piss-up involving the worst common denominator of all kinds of mindless, soulless trash in Spain. I'm sure Ibizans are sick of this as well. Now, to literally wipe your white supremacist ignorant arrogance over all over 500+ years of genocide and genocidal misogyny... that takes a whole new level of wilful ignorance, because I doubt that someone marketing himself as "hip" and "edgy" is unaware of the issues. Bravo, David Guetta!!!
Here's another typical response from Facebook:
The inevitable outcome
A day later....
David Guetta deletes offensive promo video after massive fan backlash
By Nick Jarvis