By Kara LaPoint
A photograph off the lake is the default background screen on Apple’s iPad, which was released April 3.
Apple selected the photo “Pyramid Lake (at Night),” taken in 2004 photo by Berkeley, Calif., photographer Richard Misrach. The photo introduced the more than 300,000 people in the U.S. who bought the iPad on its release day to the lake just north of Reno on the Pyramid Lake Indian Reservation.
Mervin Wright, Pyramid Lake Paiute Tribal Council chairman, said he didn’t know the photograph was taken.
“I had no idea it was even out there,” he said. “But then again, you walk through the mall and see all these pictures of Pyramid Lake for sale. There’s not much we can do here to regulate that.”
He said he’s pleased Apple selected the photo for its iPad.
“We appreciate them recognizing the lake, or at least the landscape here,” he said, adding the Tribal Council hopes the photo’s presence on the iPad will increase visitors.
Even with the caption, people wouldn't learn that "the saltwater lake of about 174 square miles is contained on the Pyramid Lake Indian Reservation and managed by the Pyramid Lake Paiute Tribe." And I'd say the photo is too generic to trigger much interest. You could take a similar photo at almost any mountain lake. So I doubt this photo will generate much tourism at Pyramid Lake.
For more on the subject, see:
Increased tourism seen as key by Pyramid Lake Paiute Tribe
When Apple’s Steve Jobs unveiled the company’s much-talked-about iPad last January, the screensaver photo depicted there brought instant global recognition to a Nevada tribe, even making the front page of the New York Times.
The photo, taken by San Francisco area photographer Richard Misrach, was of Pyramid Lake, shimmering in the light of a full moon.
For many Pyramid Lake Paiute Tribe members, such recognition is welcomed because it could help beckon more tourists to visit the historic lake, flanked by high desert mountains some 35 miles north of Reno.
Scott Carey, a tribal planner, says the 10 tribal council members who govern all activities on the 475,000 acres of the reservation seek to step up efforts to promote economic development while, at the same time, minimizing the disturbance of tribal land and artifacts.
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