April 30, 2010

Pechanga responds to The Simpsons

A followup to Pechanga Muffins in The Simpsons:

'The Simpsons' challenges Pechanga's muffinsPechanga took the joke in good humor, and as a challenge. Days later there were pictures on the Pechanga blog of a dinner-plate-sized blueberry muffin created by executive pastry chef Jean-Marie Verhoeven. The giant muffins are on sale for $25 in the food court cafe.Pechanga's Response to 'The Simpsons'When ‘The Simpsons’ aired their latest episode Sunday mentioning Pechanga and our blueberry muffins, we were excited to say the least.

But our VP of Food & Beverage, Dennis Khanh, and Executive Pastry Chef Jean-Marie Verhoeven wanted to show them that we really do have the largest blueberry muffins.

You can order one now at Caffe Cocoa (located in our food court) for $25.
Comment:  This is a good example of how tribes should respond to and interact with the popular culture. By doing so, they gain a spot of positive and free publicity.

For more on the subject, see Indians in The Simpsons.

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