It's amazing. They're talking about men who gave their lives for their people and other people who--for the same reasons--the life is taken with immense violence, men who have fought to defend freedom and the possibility of survival of their peoples. They're talking about a "taste" THESE people like a game.
On 18 March we sent an email to the managers of the company information that we have fully explained why use the names of these Native Americans is not only wrong but also offensive, because it is a total lack of respect that they know well and [that] Native[s are] fighting, in many cases, even legally. I have received to date, no response. We also informed the company that we did our duty to promote an information campaign and awareness among people and even the Native Americans so that people know all this. So here we are asking each of our readers, and all the people you care about the human dignity and respect for the rights of every people on Earth, to take action in the following ways:
Taking its views known to Cigierre SpA by signing our petition: "The American Indians are men, not burgers" this here on our blog:
Anyway, it's silly to name products after Natives when there's no connection. Like so many companies, this business is trying to convey an unjustified sense of wildness and freedom. It's a restaurant, people, not a sky-diving or river-rafting trip.
It uses only the well-known Plains and Southwest tribes, ignoring the others. It uses the derogatory "squaw" and paints Indians as "lost"--i.e., vanished. All these things are stereotypical if not offensive.
For more on stereotypical products, see Sioux Chief Plumbing Supplies and Nestlés Redskins Candy.