Crazy Horse III halts use of name Crazy Horse Too, but rival club is opening anyway
By John Katsilometes
The judge’s ruling is that Galam’s group did not acquire the trademark Crazy Horse Too and sided with Crazy Horse III that the revival of the old name would create confusion in the marketplace that could be damaging to Crazy Horse III’s business.
All the misuses of Crazy Horse's name have the same problem. They use the name to suggest products are wild, licentious, or debauched. In other words, it's a play on the idea of the savage Indian.
In reality, Crazy Horse wasn't crazy. According to Wikipedia, his name really translates to "His Horse Is Spirited" and comes from a vision he had:
For more on the misappropriation of Crazy Horse, see Funny Face and Crazy Horse Beverages.