May 13, 2013

Stereotypical chief on Strawberry Colada

A product with a stereotypical Plains chief image just appeared in my Facebook feed. It's been around for a couple of years. Here's the story:

AriZona Makes a Splash with Strawberry ColadaAriZona Beverages USA LLC kicks it up a notch with the newest addition to their virgin cocktail line, Strawberry Colada. Joining AriZona’s ever-popular PiƱa Colada, the Strawberry Colada is designed to provide you with a little taste of paradise no matter where you are.

Strawberry Colada is made with a blend of all natural strawberry puree and an authentic coconut cream from renowned producer of cream of coconut Coco Lopez. The goodness doesn’t stop there; the alcohol-free cocktail is fortified with antioxidant Vitamin C, so the cocktail blend is perfect for taking a quick break in the midst of a stress-filled day. It can be enjoyed plain, mixed with your favorite alcohol or as the main ingredient in a refreshing tropical smoothie.

The AriZona Strawberry Colada is available in a vibrant red 20-ounce PET bottle resembling the color of ripe strawberries. It comes with a suggested retail price of $1.00 and the virgin cocktail contains 90 calories per 8-ounce serving.
Comment:  So it's an alcohol-free "cocktail," but the company still uses an alcohol-related name. Hmm.

Using a Plains chief is especially wrong considering the Arizona (or "AriZona") brand name. How about using an Arizona Indian, or no Indian?

Also, what's up with his startled, uncertain look? Don't you know that stereotypical chiefs are supposed to be stoic?

For more on "chiefs" stereotypes, see Debauched "Indians" on Caesarian Sunday and TAI's Indian Kill Album.

1 comment:

Anonymous said...

There's also the fact that nobody associates pina coladas with the Great Plains.