August 25, 2006

Zagar the horrible

Schmidt:  Racist ads feature ignorant IndianSteve and his new roommate, Zagar, share an apartment. But the half-naked Zagar, a Native tribesman, is tough to live with. He eats Steve's canary, tries to light a fire under the bathtub and shoots arrows at the cat, hitting Steve instead. This wacky "odd couple" can't seem to connect ... except over a refreshing beer.

So begins the latest ad campaign for Bud Light. Titled "Zagar and Steve," it consists of several television commercials and flash videos. The commercials have aired since July on programs such as "Saturday Night Live."

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