January 27, 2008

Pontiacs use arrowhead logo

Pontiac cars are more closely tied to Indians than I realized. From a posting by correspondent DMarks (with minor editing by me):

Michigan Hometown Heroes--PontiacFor a while, Pontiac cars had Indian Chief Head hood ornaments, and there were models like Super Chief. "A Native American Headdress was used as a logo until 1956," according to Cars Directory. "The current Pontiac logo was originally meant to represent a Native American arrow-head."

The company managed to avoid the controversy over the stereotypical use of Native American-related emblems, and the current arrow logo is abstract enough that it's hard to tell it is supposed to be an Indian arrow. In fact, I thought it was some sort of flame before I researched this post.

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