June 12, 2009

Custer toy is movie promo

Let This Be Custer's Last 'Last Stand'

By Kevin AbourezkThis week, the infamous Indian fighter who died on that hot, dusty prairie in 1876, along with his entire detachment, reared his head again. This time, in the form of a figurine riding a motorcycle found inside McDonald's Happy Meals.

The figurine is the result of a partnership between McDonald's and Twentieth Century Fox, distributor of "Night at the Museum: Battle of the Smithsonian." The "General Custer" doll represents a figure in the movie that comes to life in the Smithsonian and has adventures alongside Ben Stiller's night watchman character.

But just because a movie distributor decides to give this historical goofball a chance to make his second "last stand" doesn't mean a nationwide restaurant chain should do the same.

And it boggles my mind to even attempt to understand any interpretation of history that would justify creation of a doll that glorifies a man who failed so utterly as a military leader, a merciless Indian fighter who massacred Black Kettle's peaceful, sleeping band of Cheyenne men, women and children in November 1868.
Comment:  If the goal is to promote the movie, how about giving out Sacagawea dolls rather than Custer dolls?

For more on the subject, see The Best Indian Movies.

2 comments:

Adair Hill said...

I think this toy is hilarious (in a sad, I've lost all hope for humanity and if I don't laugh I'll cry Indian Humor kind of way). Think of all the fun and evil things we could do with it. I must get one and then find some time for stop motion animation....

Also, I remember from the first movie that the museum characters weren't the actual characters from history come to life. That complicates things.. I haven't seen the sequel so I don't know how they portray fake Custer.. but I hope they made him a clown.

Rob said...

My impression is that Custer is a buffoon in the movie. But the toy is a separate issue, and it doesn't make him into a buffoon. He looks kind of cool riding on his motorcycle.

I don't think it matters whether the movie's Custer is an animated mannequin or an animated corpse. Either way, he represents the historical Custer. Anything that glorifies him is morally dubious.