The yellow "X" cap he wore a few minutes after the Lakers won the NBA title spawns a deluge of calls from fans wanting one.
By Mike Bresnahan
Jackson initially thought his sons and daughters created the cap for him, but the Musburgers made it as a symbol of Jackson's winning his 10th NBA championship as a coach.
All proceeds will go to the American Indian College Fund, as per Jackson's wishes, Musburger said.
For more on the subject, see Jackson: Change "Sioux" Nickname.