At the 38-second mark is where things get really weird. The video makes mention of the Patriots’ infamous cheating scandal (they were caught taping opposing teams practices) and their penchant for running up the score on opposing teams (as they did to the Kansas City Chiefs this year, in a 34-3 drubbing). The way Next Media Animation chose to portray the Patriots running up said score against the Chiefs? By kicking an animated American Indian who’s prostrate on the ground.
Naturally people on Facebook commented on this video:
And the abuse continues after all these centuries...
lol. Too funny. Taiwanese animators? America is even outsourcing their racist antiquated propaganda.
As usual, another sports franchise insults Native Peoples for no reason other than the concept of kick 'em while they are still down. Thing that irks me all the more is if this was a (Detroit) lion being kicked and pummeled, animal rights groups like PETA would be howling for boycotts and fines being imposed, among other things and you would hearing about it on the news for the next month!
Archaic, abominable, disgusting, clueless, cretinous.
The defeated "chiefs" actually appear from 0:33 to 0:40 in the video. That's seven seconds of the 79-second video, or 9% of the total. Does hurting the Indians really deserve that much time?
Let's look at one Facebook exchange in particular:
This is about RIVAL FREAKIN FB TEAMS!!!! Proud Blackfoot here & FB FANATIC!!!!!!!! Its called look at the names of the Teams!!!!!!!!!!!!! PPL put down my STEELERS & show pix of ppl kicking their asses-duz that NOT MATTER bcoz they do not have a Native name????????? Dont make it MORE than WUT IT IS!!!!!!!!!! Just plain FB Banner!!!!!!
It may be about football teams but this just goes to show how sports is only used today to fuel hate the same as nearly every other aspect of life.
I'm looking at the names of the teams. A "Chief" could be anything--e.g., a chief executive officer or a fire chief. Instead it's a stereotypical Indian--and not even a chief. How exactly do you justify that?
So I conclude that Cory is right. Sports is being used, perhaps inadvertently, to fuel hate.
P.S. I don't think videos should show someone kicking a "Steeler" on the ground either. But a Steeler is an occupation, not a historically persecuted race. That an ethnic team name can become an excuse for an anti-Indian message shows the problem with such team names.
For more problematical TV commercials, see Suzuki's Dog-Sled Commercial and KELO-Land's All-White TV Ads.