Armie Hammer adds: the reviews 'slit the jugular' of Disney feature
By Stuart Oldham
“I think the reviews were written seven to eight months before we released the film,” Depp proclaims in a new interview.
Disney’s costly feature, which could lose as much as $190 million, never stood a chance of succeeding because of overtly negative press, according to the Oscar-nominated actor.
“I think the reviews were written when they heard Gore (Verbinski) and Jerry (Bruckheimer) and me were going to do ‘The Lone Ranger’,” Depp said. “They had expectations that it must be a blockbuster. I didn’t have any expectations of that. I never do.”
Bruckheimer, who made millions off the “Pirates of the Caribbean” franchise with Depp, agreed when it came to the press’ coverage.
“I think they were reviewing the budget, not reviewing the movie,” Bruckheimer told Yahoo U.K.-Ireland. “The audience doesn’t care what the budget is—they pay the same amount if it costs a dollar or 20 million dollars.”
One writer easily swatted away the claims of Depp and company. His conclusion:
Johnny Depp, Don't Shoot the Messenger for 'Lone Ranger' Flop
By Alonso Duralde
If film critics could destroy a movie, Michael Bay and Adam Sandler would be working at Starbucks. If film critics could make a movie a hit, the Dardenne brothers would be courted by every studio in town.
“The Lone Ranger” stunk so much so that audiences got an immediate whiff and stayed away.
End of story.
By Lucas Shaw
"The Lone Ranger" has grossed just $175.5 million at the global box office, a pittance for a movie that cost more than $200 million to produce–and millions more to market. Though it opened in theaters in the third quarter, its main hit to the company's bottom line will not be reported until the next quarter given recent changes in reporting standards.
The marketing costs of that film still submarined profits at the company's film studio, which reported a 36 percent decline in profits for the third quarter on Tuesday.
For more on Johnny Depp and Tonto, see Skyhawk: Depp Dishonored Indians and Why The Lone Ranger Flopped.