July 02, 2012

Native Max fashion magazine

Native Max Fashion Magazine Debuts With Mariah Watchman Cover

By Adrian JawortTwenty-one-year-old entrepreneur Kelly Holmes, Lakota, grew up on the Cheyenne River Sioux Reservation in Eagle Butte, South Dakota. She currently resides in Denver, where since 2007 she’s honed her fashion credentials as a model, makeup artist, hair stylist, and fashion designer. She recently launched the premiere issue of Native Max Magazine, a fashion based magazine that features Native talent from modeling, photography, music, sports, health, and whatever topics it needs to connect with all tribes, age groups, and genders. ICTMN caught up with the ambitious Holmes after the release of the 2012 premier issue featuring Native and America’s Next Top Model contestant Mariah Watchman on the cover.

What made you decide there was a need for a Native magazine primarily about fashion?

I was 16 years old when I got into modeling after I was discovered at a pow wow in Denver in 2007. But a lot of Native designers and photographers didn’t want to work with me because of my lack of experience, so I just modeled around Denver. That’s when I got the idea for the magazine. I decided, “Hey, I’m going to do something that gives other Native people a chance if no one wants me.” I tried to be in Native publications as a writer, but none of them liked my style of writing, and because I was 16 no one took me seriously. So in 2007 the idea for this magazine was there. I was going to give myself until next year to save up money and build networking relationships with people, but I heard other people wanted to come out with their own Native fashion magazines so I decided I better hurry and go forth with it.
And:How did you get Mariah Watchman for the first cover?

I actually wanted her to be on the cover, but I didn’t know how to get ahold of her or any of that. Luckily, Crystal knows a lot of people. She said she could possibly get Mariah to be in the magazine. Then she came back and was like, “Hey, she wants to do it.” I was excited because I watched Mariah become more involved with modeling, and then she was on America’s Next Top Model, and I was like, “Hey, wait a minute, that’s her! Oh, my god!” I was so happy she went on that show representing her race. A lot of other Native celebrities are like, “I’m part Native American, but I’m not really going to talk about that part of my life. Only my famous side.” But she was totally representing her people and even wore a beaded medallion on the show. She was inspiring and I couldn’t wait to get the interview with her. She was excited about our magazine too and is 100% behind our mission and purpose.
Comment:  For more on related subjects, see Watchman the First Native Supermodel? and "Navajo" Fashion in Seventeen.

1 comment:

Rob said...

For more on the subject, see:


Native American fashion magazine launches online

Growing up on the Cheyenne River Indian Reservation, Kelly Holmes spent hours thumbing through the latest issues of Seventeen or Vogue. She noticed the models didn't look anything like her and the stories had little to do with her experiences in the vast, sparsely populated area hundreds of miles from any high-end retailer.

So Holmes, a member of the Cheyenne River Sioux Tribe, set out to create her own fashion magazine geared toward Native American men and women and non-Native Americans who want to learn about the culture.

Native Max focuses on indigenous people, places and cultures with the same sleek photography found in fashion magazines but without the stereotypical headdresses and tomahawks sometimes seen in the mainstream media. The premiere issue, which is online only, features interviews with Native American artists, musicians, designers and models, as well as sections on health, beauty and sports.

"There's really no magazine, a Native-owned and operated, Native-designed magazine. There's nothing like this magazine out there. The ones that do have stuff focused on younger people, they're really vulgar and very revealing," said Holmes, 21, who now lives in Denver.