ThunderCloud Radio, a Native hip hop & Native urban music radio (www.thundercloudradio.com), was contacted by producer D.J. Nurre of the Discovery Channel, on June 17th 2010, to help them find an Inuit hip hop artist for a song sung either entirely or partially in the Inuit language. He was delighted with Peand-eL's music which is sung in Kalaallisut, to which Nurre then opened the invitation to other Native hip hop musicians. Very excited with the response from the Native hip hop community, D.J. Nurre opened the opportunity for all Native Music from all genres.