Tribal members: Why we're honored by nickname
Also, we believe it is important for tribal members to know that the present day logo was created by Ben Brien, a Chippewa Indian artist and graduate of UND.
Understandably, there are those who take a different view, one of which is the criticism of a “mascot.” Allow us to make this first point loud and clear: UND athletic teams do not have a mascot, never did have a mascot and never will have a mascot!
In other words, the name, logo, and mascot concepts are interchangeable. A personified mascot is usually worse than a mascot on a logo, which is usually worse than a mascot embodied in a name only. But they all have the same conceptual problem: representing a three-dimensional people as a one-dimensional symbol.
One also could argue that the Sioux people themselves are UND's mascots. The name and logo refer to them. They're the living symbols of the school's fighting spirit.
That is, the school's desire to crush, kill, and destroy its opponents. In a sporting way, of course. Because the "Fighting Sioux" are all about defeating enemies and nothing else.
Below: The Fighting Sioux mascot on the UND logo.