Melvin Martin's theory about Indian mascots also explains the phenomenon of naming military craft, cars, and other products after Indians. The goal is to associate the Indians' alleged savagery, wildness, and machismo with the objects.
Consider these examples:
Crazy Horse malt liquor
Stone Tepee Pale Ale
Sitting Bull energy drink
The theory explains why you'll see a Pontiac car or a Crazy Horse malt liquor but not a Pocahontas car or a Sacagawea malt liquor. The manufacturers claim they're honoring the "dignity" or "nobility" of Indians, but they're not. If they were, they'd name their products after Indian women as often as they name them after men.
But Indian women don't have the same reputation for being fierce, tough, or brutal. So products with macho attributes are named after Indian men. And products without macho attributes (e.g., tampons, cosmetics, toilet paper) aren't named after Indians.