HHS Announces New PSA Campaigns Encouraging American Indians and Alaska Natives to get the 2009 H1N1 Flu Vaccine
New PSAs Feature Actor Wes Studi, Secretary Kathleen Sebelius, and Indian Health Service Director Yvette Roubideaux
“This is a challenging flu season for tribal communities,” said HHS Secretary Kathleen Sebelius. “That is why we continue to encourage American Indians and Alaska Natives to get the H1N1 flu vaccine and the seasonal flu vaccine. Top scientists and doctors at the Indian Health Service and the Centers for Disease Control and Prevention have worked closely with leaders and communities to help communicate important flu prevention messages. These new PSAs will help educate families on why getting the H1N1 vaccine is safe, effective, and the best way to protect yourself and your loved ones from the flu.”
The new PSA campaign includes two radio spots and several television spots. The radio PSAs are available in 30-second and 60-second formats and feature Secretary Sebelius and HHS Director of the Indian Health Service Yvette Roubideaux, M.D. One TV spot features Dr. Roubideaux. The additional TV spots feature famous American Indian actor Wesley “Wes” Studi.
Wes Studi has appeared in Academy Award-winning films such as Dances with Wolves, The Last of the Mohicans, and Geronimo: An American Legend. Two television PSAs that Wes Studi recorded are available today and the rest will become available in the coming days. The new PSAs build on HHS’ outreach efforts to tribal communities on H1N1 that began when the disease was first identified last spring.