By Paula Forbes
Author Tim Wise imagines how these cupcakes came about:
When Multicultural Marketing Goes Horribly Wrong
White Female: “Wait, wait, wait, isn’t this racist? And why are you talking like that? Is that how you think black people talk? And you think people are going to buy blackface cupcakes?! Is this what we paid you for?!”
These products are equally wrong, so people should be equally offended by them. Yet for some reason, they're not.
Until they are, people like me will continue to highlight the disparity in our reactions to blackface and redface. The former is routinely condemned while the latter is routinely cheered.
For more on the subject, see Indigenous Imagery in Corporate Logos, The Hipster Headdress Challenge, and Rob Plays "Oppression Olympics"?