Nothing, it seemed. But today, a search on the Urban Outfitters site for “Navajo” returns no results.
Same products, different names. For the Navajo, Sasha Houston Brown, and others who made their feelings known, the simple Printed Hipster Panty might also be called the Righteous Undergarment of Cultural Victory.
The war isn’t over (indeed, Sasha objected to the products themselves, not just their names), but a battle has been won.
Urban Outfitters pulls ‘Navajo’ name from products on website in wake of criticism
The Navajo Nation Department of Justice said Wednesday the changes were “positive” and “more consistent with the corporation’s responsibilities than previously demonstrated.”
“If the company has also ceased using the Navajo name in conjunction with its merchandise in its retail stores and print-media advertising, these are encouraging steps by the company towards amicably resolving this matter,” the department said in a release.
The tribe holds at least 10 trademarks on the Navajo name that cover clothing, footwear, online retail sales, household products and textiles, and said it was intent on protecting those trademarks.
But the war's not over yet:
Urban Outfitters still selling ‘Navajo’ clothing despite criticism
Critics have said the line of Navajo clothing and accessories were disrespectful and offensive–and that Urban Outfitters are profiting inappropriately from the name of the tribe.
A Navajo-branded hip flask has been a particular target for anger, as the reservation has a serious problem with alcoholism. A line of women’s knickers has also been criticised as inappropriate for a Navajo culture which preaches modesty.
Urban Outfitters has removed the Navajo name from its US website, with the items in question now simply marked as “printed”. However, the name is still in use on its UK online store, which also services Ireland.
For more on Urban Outfitters, see Jezebel Surveys "Navajo" Fashions and Why Protest Urban Outfitters?