He is now part of NWT Tourism's new marketing plan.
Television shows based in the territory, like Ice Pilots and Arctic Air, have increased the territory's profile.
Beach—the star of Arctic Air—could help attract even more travellers.
“I think a lot of people are missing this opportunity to see this part of Canada, this part of people that are out here. And I feel grateful that I am chosen to be the one to show the beauty of NWT, they say ‘Spectacular NWT’,” he said.