With the release of his long awaited debut, Hawthrone's Most Wanted (named after his Los Angeles hometown), RedCloud is determined to connect with the average person who can't related to topics rappers have made the norm--diamonds, cars, women and money. Instead, he says he's speaking to the average person with personal stories everyone can relate to.
"We travel from reservation to reservation sharing a message of hope to the Native American people, the First Nation's people and Indigenous people of Mexico," explains RedCloud. "Nowadays, 90% of Native American youth are into hip-hop. They forget what their elders are telling them these days, or they don't care about tradition or their heritage tells them. They want to do what they love, which is hip-hop and we speak that language very, very well."