The system was originated and designed by Ben-Alex Dupris, a tribal member who left the reservation when he was 19 to pursue a career in Hollywood as a professional actor and dancer. He eventually left, but says he returned to Los Angeles whenever he needed to recharge. Now in his early 30s and knowledgeable about such things as open source software, cloud computing and social networking, he has returned to the reservation.
"I wanted to do something for the tribe. I was looking at all the problems our tribes are facing today, particularly in this technological gap. Indian people are already so far behind in a lot of different areas and I thought a social network would be a good way to start, not to just say hi to friends, but to organize people and inform them about everything from funerals to political events to local basketball games." In so doing it would also broaden computer knowledge among many who are still unfamiliar or uncomfortable with computers.