CU's stance allowed Churchill to wrap himself in a borrowed identity while appearing to be a courageous insider chastising his own. Both CU and Churchill took the position that no Indians were going to tell them what to do or to be the final word on who is a Native person.
While Churchill is primarily marketing himself as a free-speech martyr, he's also creating a subsidiary brand: "Indian-rights martyr." He's selling the idea that he was such an Indian advocate that CU and American society generally wanted him canned.
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