Speakers called for the firing of the popular morning-radio- show crew and a boycott of the show's advertisers. Attendees held signs saying "Stop Hate Media" and "I am not a stereotype."
The protest drew mostly younger Indians, who disagree with the leadership of the N.C. Commission of Indian Affairs and the Lumbee Tribe of North Carolina.
"We are asking the advertisers to stop funding and bankrolling this bigotry,” Jacobs said.
Some advertisers have already taken action. The UNC Pembroke Campus, located in an area with a Rich Lumbee Indian history, pulled its ads from G105 as did Anderson Homes.