A Native journalist posted the following challenge on Facebook:
I think we need an organization or individual (a czar or "big chief") to handle media representation and stereotyping issues full-time. If I were the NCAI or NIGA, I'd put some time and money into this effort.
Someone like Suzan Shown Harjo could do it. The trick would be to give the person or organization the resources to do the job right.
If another "Geronimo" issue comes up, for instance, the team could respond rapidly with a slew of editorials and interviews. And blanket the media with the Native point of view.
Something like that happened this time, but in an ad hoc fashion. To me that's not good enough. This needs to happen on a regular, consistent basis.
These controversies come up several times a week. I know, because I track them all in my blog. We should respond to all of them, not just to the "big" ones, in this fashion.
For more on the subject, see Advocates Criticize Codename at Hearing and Apaches Demand Apology for Codename.