Once all the terms were collected, Echo-Hawk announced, "I'm going to get an Indian Vanna White to come up and draw a word from each hat." The two terms chosen were "overindulgence" and "Christianization of indigenous people."
The painting that resulted from Echo-Hawk's labor featured a dominant orange-skinned figure dressed as a priest and holding a Bible, pointing forcefully at the viewer in a pose reminiscent of the "Uncle Sam Wants You" U.S. Army recruitment poster. The priest's hat was decorated with an American flag pattern, and his shirt had the beginnings of a word started with "Mc" as in "McDonald's." Echo-Hawk asked the audience for suggestions as to what the Mc-word should be, garnering suggestions such as "McSalvation" and "McChrist", until one word finally captured popular opinion--"McBelieve."