February 11, 2013

Braves reject "screaming Indian" cap

Braves reject 'screaming Indian' logo

By Moni BasuIn the end, the Braves are keeping with tradition - as in the signature 'A' that is the team's logo.

MLB.com posted a photo of the new navy blue batting practice caps with a red and white scripted 'A.' The team will wear those hats at spring training, which starts Tuesday.

The Braves said a decision on the batting caps had not been made yet when a potential design was leaked several weeks ago. That design drew ire for its "screaming Indian" logo.

"I like the selection we made this year," Braves President John Schuerholz said in a statement Monday. "We had a variety of choices that we looked at, some more thoroughly than others. But at the end, we liked this one."

But writer Paul Lukas of ESPN's Uni Watch blog, who broke the news of the cap design in December, wasn't buying the Braves' statement. He suggested the Braves withdrew the design because of the furor it caused.

"In other words, the Braves are claiming that they were never committed to the Indian head cap to begin with," Lukas wrote. "But that doesn't ring true.

"The Indian head cap has been shown for months in the official MLB Style Guide and is still shown there right now," Lukas wrote. "It's also shown in the new New Era catalog. All signs indicate that the Braves fully intended to go with the Indian design until the recent controversy caused them to have second thoughts."
Comment:  For more on the Atlanta Braves, see Braves Bring Back "Screaming Savage" and Origin of the Tomahawk Chop.

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