The words "Bigfoot" or "Sasquatch" are widely understood and as such have been used in advertising, being applied to many products and services, such as pizzas, beef jerky, skateboards, skis, an Internet search engine, a computer hard drive series, gas stations, Kokanee beer, and a monster truck.
Jack Link's brand of beef jerky has produced a series of commercials entitled "Messin with Sasquatch." In the commercials, men appearing to be hikers play tricks on Sasquatch (such as unscrewing the top of a salt shaker, causing salt to spill all over when Bigfoot goes to pour some on the food he is cooking). The end of the commercials usually show Sasquatch reacting angrily to the pranks, chasing and sometimes picking up the hikers and throwing them into the air, nearly killing them or injuring them.[
There are annual Bigfoot-related conventions, and the creature plays a role in Pacific Northwest tourism, such as the annual "Sasquatch Daze" held for several years in Harrison Hot Springs, British Columbia. Napier writes, "Bigfoot in some quarters of North America has become big business. ... It can no longer be considered simply as a natural phenomenon that can be studied with the techniques of a naturalist; the entrepreneurs have moved in and folklore has become fakelore."