By Rob Capriccioso
On July 21, Zuni Cruz sent a fax to George Rivera, governor of the Pueblo of Pojoaque in northern New Mexico, in which she labeled a recent round of advertising for the tribe’s Buffalo Thunder Resort & Casino as sexist and culturally inappropriate.
The advertising contained questionable images of what looked to be female tribal members, which Zuni Cruz, a member of the Isleta Pueblo, said “demean the self-esteem of Native women.”
In the ads--which appeared on the Web and on billboards--the women were depicted in stylized poses next to a Mercedes as part of a casino promotion. In one ad, the Mercedes emblem was part of the earring of one of the women.
Yet as this story indicates, it's an arbitrary cultural choice, not a law of nature. I suspect many non-Western cultures, especially indigenous ones, wouldn't use women to advertise cars.
For more on the subject, see The Facts About Indian Gaming.
Below: Buffalo Thunder Resort & Casino.
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