By Dennis Moore
Each of the First Nations received $20 million worth of programs, services and venue construction from governments.
Approximately 100 aboriginal businesses have earned more than $57 million in contracts for Games-related activities ranging from helping to construct the Callaghan Valley ski center in Whistler to selling crafts.
But all involved play up intangible rewards: "Showing the world who we really are rather than being stereotyped," says Leonard Andrew, chief of the Lil'wat.
One-third of royalties of merchandise sold at the Aboriginal Pavilion Trading Post is donated to the Youth Legacy Fund.
There's more shopping at the Aboriginal Artisan Village.
All of the attention differs greatly from past treatment.
For more on the subject, see Native Buzz at 2010 Olympics and Olympics Broadcast in Native Languages.