Two years ago I reported on an ad for Koff, a "new Indian beer." Now I've come across another ad in the series.
I gather Rick Mora was the lead actor in the previous commercial. This one features David Midthunder, and that's Saginaw Grant in the top hat.
Because of the teepees and the "How!" greeting, this ad seems more stereotypical than the previous one. It emphasizes that Indians = Plains Indians = primitive people of the past.
It also emphasizes the uncomfortable connection between Indians and alcohol. Unlike the previous ad, where the Indians merely lounged outdoors, this Indian bursts into a teepee uninvited and speaks aggressively. If he isn't drunk, he may be on the way.
Give Koff credit for using real Indians in its commercials. Take away credit for everything else: placing Indians in the past and using them to encourage drinking. And an extra demerit for the Plains chief on the beer can.
For more on the subject, see Suing Beer Sellers for Treaty Violation and "Drunk Indian" T-Shirts Aren't Stereotypical?!