November 24, 2006

Running away from Gibson

Grappling with the 'Mel factor'Even before Mel Gibson's drunken, anti-Semitic tirade this summer, his upcoming film "Apocalypto" was a tough sell.

Graphically violent, subtitled and cast with relatively unknown actors who speak their lines in an obscure dialect, Gibson's tale of a collapsing Mayan civilization was already outside Hollywood's mainstream fare. Then came Gibson's humiliating drunken driving arrest on a Malibu highway in July, which overnight threatened to turn the Oscar-winning director from the film's biggest asset into its biggest liability.

Starting Thanksgiving night, distributor Walt Disney Studios kicks off a campaign aimed at shifting attention from Gibson's foibles and onto his movie. Up against what the industry is calling "the Mel factor," the director will appear on a prime-time special on Disney's ABC network, hoping to blunt any damage that he may have caused "Apocalypto."

1 comment:

writerfella said...

Writerfella here --
Here's an idea: if they really want to distract attention away from 'The Mel Factor', they should hire Michael Richards of SEINFELD to do some of his famous comedy routines. Then Rush Limbaugh could come on to prove that the recent Democratic victories are only a Republican bad dream and surely they'll all be waking up soon. And Bill O'Reilly could entertain with his 'fair and balanced' thesis that the Mayan pyramids really were huge casinoes and THAT was why their empire fell.
With such wonderful topics and such powerful spokesmen, by evening the public will be asking, "Mel who?"
All Best
Russ Bates