March 16, 2007

Bolivians claim the "coca" in Coca-Cola

Bolivians:  Coca-Cola should drop 'coca'Always Coca-Cola? Not if Bolivia's coca growers have their way. The farmers want the word "Coca" dropped by the U.S. soft drink company, arguing that the potent shrub belongs to the cultural heritage of this Andean nation, where the coca leaf infuses everyday life and is sacred to many.

A commission of coca industry representatives advising an assembly rewriting Bolivia's constitution passed a resolution Wednesday calling on the Atlanta, Ga.-based company to take "Coca" out of its name and asking the United Nations to decriminalize the leaf.

The resolution demands that "international companies that include in their commercial name the name of coca (example: Coca Cola) refrain from using the name of the sacred leaf in their products."

1 comment:

writerfella said...

Writerfella here --
Geez, does that mean that the AMA will want the 'Dr.' removed from Dr. Pepper? Or pharmacists will want the 'Pepsi' removed from Pepsi-Cola? Or West Virginians will want the 'Mountain Dew' brand-name changed? When it finally gets down to NOW wanting the 'Mr.' removed from Mr. Cola, writerfella will resort to drinking St. Pauli Girl lager in front of Helen Gurley Brown...
All Best
Russ Bates