June 17, 2008

Indians going to Disney World

Disney has improved its attitude toward Indians since the 1950s, when faux Indians burned down the log cabin at Disneyland. Here's the company's latest outreach effort:

National Native American Co-Operative and Chamber of Commerce to Partner in Promoting Disney Resort Indian EventCarroll Cocchia, chair of the Native American Chamber of Commerce in Houston, TX, and Fred Synder, consultant/executive director of the National Native American Cooperative of Tucson, AZ, today announced that they are networking to see that the August Celebration of Spirit Trans-Global conference to be held in Orlando, FL, will prove to be an epic native American cultural experience.

The Cooperative (www.usaindianinfo.org), which represents some 2,700 artists from 410 tribal nations, will transform a prominent section of the Walt Disney World Resort to showcase the unique cultures, dances and native goods.

The conference is expected to attract over 1,000 American Indians, Alaskan Natives and Canadian First Peoples from the four corners of the world. It will take place from August 20–23 at the Walt Disney World Resort in Orlando, FL.
Comment:  This press release needs a rewrite. The title is about twice as long as it should be. And the first paragraph buries the lede. It should focus on the event, not the people coordinating it.

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