Contesting Ideology in Children's Book Reviewing
These comments reflect the stereotyped images of Native Americans in picture books, television programs, movies, and other commercial institutions that use Native American symbolism to promote their products. Taken together, these images are powerful enough to suggest to children that a Native American in the 1990s should look, behave, and live just as the stereotyped images look, behave, and live. These images are so powerful and long-lasting, that an intelligent college senior in journalism told me he was "blown away" when he first met a Native person, because "He was just a guy! And he was wearing a baseball cap! And his skin wasn't even red!"
For more on the subject, see The Harm of Native Stereotyping: Facts and Evidence.
Again, a real Indian:
And an imagined Indian: