June 18, 2010

Alternative logo for Blackhawks

Someone alerted me to a Facebook page titled "This Should Be the Blackhawks Logo!" It contained this image:



Wow. That's an impressive piece of graphic design. It retains all the significant aspects of the present logo, but does them one better.

It's hard to imagine anyone would prefer the bland, smiling Indian to the bold, dynamic raptor. A good test would be showing the two logos to people who aren't familiar with the Blackhawks. I wouldn't be surprised if they chose the bird over the human 10-1.

Jolene adds:Just FYI--we did some small survey's with students and many said, "It is a black hawk and there should be no reference to an actual person at all. Changing the mascot from a made up pic to an actual hawk would be meaningful."

In fact one brilliant 6th grader said, "You know the Bears used to be the Cardinals then the Steel...." I was shocked he knew the history and made a connection that things can be changed very easily.
Comment:  So the first bit of anecdotal evidence confirms our suspicions: that people would be willing to switch mascots if given a better alternative. So what's the holdup? Change the logo and reap a whirlwind of favorable publicity and merchandise sales. It's win-win all around.

For more on the subject, see "Authentic" Chiefs from "Blackhawks" Tribe, Blackhawks Foe Waves Severed Head, and Blackhawks Know Nothing About Black Hawk.

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