April 28, 2011

Bradford named Nike N7 Ambassador

Nike Announces Sam Bradford as Nike N7 AmbassadorNike just announced that St. Louis Rams Quarterback Sam Bradford is joining the company as a Nike N7 ambassador. The athletic apparel company launched its N7 campaign targeted at American Indians in 2007. “Inspired by Native American wisdom of Seven Generations,” according to the N7 Facebook page, the N7 brand is Nike’s “commitment to bring sport and all of its benefits to Native American and Aboriginal communities in the USA and Canada.” Through purchases of N7 products, Nike supports the N7 Fund, which provides Native and Aboriginal communities with grants to fund sports and physical fitness programs.

Nike shared the news and Bradford’s new role in Washington, DC, on April 27, when Bradford joined the U.S. Department of Agriculture (USDA) to encourage American Indian youth to eat healthy and stay active.

Bradford, an enrolled member of the Cherokee Nation, planted heirloom American Indian crops and indigenous vegetables in a garden, called The Roots of American Agriculture, with more than 30 American Indian students and USDA officials on April 27. Practicing traditional native planting techniques, they celebrated the enormous contributions American Indians have made to the foods eaten regularly across the country and globe. The garden is part of the USDA’s People’s Garden Initiative, which promotes the establishment of school and community gardens.
Agriculture Secretary Vilsack, NFL Quarterback Sam Bradford Urge Native American Youth to Get ActiveAgriculture Secretary Tom Vilsack welcomed St. Louis Rams Quarterback Sam Bradford to the Agriculture Department today and joined him in urging Native American youth to spend the summer pursuing healthy outdoor activities. Bradford, an enrolled member of the Cherokee Nation, participated with over 30 Native American students at USDA's People's Garden in planting a Native American garden, called The Roots of American Agriculture.

"Through programs like 'Fuel Up to Play 60' and Let's Move!, the Obama administration is helping get kids active in order to help them have a healthy future," said Vilsack. "Our partners at the NFL and across the country are key to engaging kids in an exciting way that teaches them that physical activity can be fun, while also important to their health."

Bradford and Vilsack noted that a recent study of four year-old children found that obesity is more than twice as common among American Indian/Alaska Native children than among white or Asian children. In 2002, nearly 15 percent of those receiving care from the United States Indian Health Service (IHS) were estimated to have diabetes.
Comment:  I criticized Bradford before for not helping his Native brethren. For not even acknowledging them. But now he's put himself into the game, to use a sports metaphor. He's walking the walk as well as talking the talk.

For more on the subject, see Bradford Promotes Healthy Lifestyles.

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