"[Copywriter] Jeb [Quaid] had a really bad roommate in college," said Mark Gross, the DDB Chicago group creative director who oversaw the campaign. "We thought, wouldn't it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light."
July 31, 2006
Odd couple of advertising
Bud Light Shines Light on Odd CoupleThe latest TV effort for Bud Light—an odd pairing of a primitive tribesman and a modern American as roommates—was born out of a real-life experience. Sort of.
"[Copywriter] Jeb [Quaid] had a really bad roommate in college," said Mark Gross, the DDB Chicago group creative director who oversaw the campaign. "We thought, wouldn't it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light."
"[Copywriter] Jeb [Quaid] had a really bad roommate in college," said Mark Gross, the DDB Chicago group creative director who oversaw the campaign. "We thought, wouldn't it be funny if we paired up a bad roommate with someone, and that the only thing about him was that he liked Bud Light."
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