News flash: Budweiser has begun airing Bud Light commercials starring an "odd couple" of roommates, Zagar and Steve. Zagar is an Amazonian Indian who relies on deadly violence and is completely ignorant about modern life. He's essentially a Neanderthal--as savage and uncivilized as any Indian portrayed in the last 500 years.
This marketing campaign is an immediate contender for Stereotype of the Year. Stay tuned for more information--much more--on this story as it develops. (The ads were formerly available at ZagarandSteve.com, but this link now takes you to a Bud Light site.)