I can’t even count all the stereotypes these ads contain: cannibalism, eating domestic animals, spear-chucking, squatting, etc.
The underlying message in all of these representations is the smug celebration of the supposedly inherent superiority of whiteness and “Western” culture. It’s unbelievable to me that this still flies unchecked in 2006. I guess just because Zagar is light-brown and doesn’t have a bone through his nose, it didn’t racist enough to raise a red flag at theAnheuser Busch headquarters.
The "Zagar and Steve" website is down, so the campaign may be over. But the criticism continues!