What smarts most is that C&A is listed as the top-selling graphic novel. Yes, Entertainment Weekly crowns it as #1.
First, that’s crap. I think we all know that’s crap. And, by “we,” I mean people who actually go to comic book shops on an almost weekly basis to stock up on the newest, the best, and the guilty pleasures (not always mutually exclusive). Even folks who are only casually aware of the comic book industry—as either a consumer, a producer, or a critic (again, seldom mutually exclusive)—know that this is crap. Entertainment Weekly naming Cowboys & Aliens is the #1 graphic novel is like saying Girls Gone Wild Spring Break Sex Riot is the #1 DVD over Pirates of the Carribbean.
Numbers don’t lie, you say? Sure they do.
2. Entertainment Weekly chose this week and this location, for whatever reason, by which to gauge industry sales (not Diamond’s list, not Wizard, etc.). They chose to include promotional items in their tally and ignore price-point or sales in total dollar amount.
3. Platinum Studios paid retailers to order and sell the book. The company cut checks back to retailers for more than the cost of their orders as a ridiculous incentive to have it in stores.
4. C&A is being prepared for Hollywood treatment, largely based on these reported numbers and EW coverage. Beyond notoriety, there’s definite incentive for Scott Rosenberg and Platinum to undertake this course of action.
Note: A. David Lewis, who wrote this report, is an old friend of Blue Corn Comics.