The deal, which Foxwoods' chief marketing officer Robert Victoria said is worth more than $1 million, includes Foxwoods advertising on MSG television, a high-visibility billboard outside Madison Square Garden on 42nd Street in New York and below the arena in Penn Station.
The multiyear partnership gives the casino, run by the Mashantucket Indians, greater access into New York's market, reaching millions of sports fans, commuters and passers-by in midtown Manhattan.
The ads will air on Knicks, Rangers, Liberty, Devils and Islanders home games broadcast on MSG's cable sports networks.
Innovative "Foxwoods Final Five" Platform Provides Foxwoods Exclusive Advertising Presence During Final Five Minutes of Team Telecasts and In-Arena
“Sports are a way of life in the tri-state area, and our partnership with MSG helps Foxwoods promote everything our award-winning property has to offer to an incredibly passionate sports fan base.”
“The last five minutes of any sporting event are the most exciting and widely viewed part of the game, so the ‘Foxwoods Final Five’ presents a signature opportunity for Foxwoods to engage a captive audience in the world’s largest media market while they are intently watching the teams they love,” said Chief Marketing Officer for Mashantucket Pequot Gaming Enterprises Robert Victoria. “Sports are a way of life in the tri-state area, and our partnership with MSG helps Foxwoods promote everything our award-winning property has to offer to an incredibly passionate sports fan base.”
In addition to the broadcast component, “Foxwoods Final Five” extends into the legendary MSG venue where Foxwoods will become the exclusive in-arena advertiser during the last five minutes of every Knicks and Rangers home game. The multi-year agreement designates Foxwoods as an Official Partner of the Knicks, Rangers, Liberty and MSG Networks. The partnership increases Foxwoods’ visibility in the New York area and beyond, giving North America’s largest resort casino brand integration across many of MSG’s promotional and marketing platforms, including arena signage, in-game promotions and features, and outdoor visibility on the Garden’s 7th and 8th Avenue Marquees.
For more on the subject, see Foxwoods Bets on Spider-Man and Foxwoods Logo on Liberty Jerseys.